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Customer
magazines are a hard-hitting,
yet subtle, marketing tool,
and here’s what your
market has to say:
An
impressive 78% would choose
a magazine over any other
promotional material.
79% of readers get more
from them than that –
they actively enjoy the
read.
For 91% of readers, customer
magazines offer information
they value.
And when they’ve finished
reading, 33% pass the magazine
on to a friend.
(Source: Millward Brown,
January 2003)
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